Task five - Pre-production documents

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Proposal Prepared by Daniel Mark Cole

I will produce an Ident for the television company E4. The target audience for this Ident is 16-25 year old's and will be created in the form of an animation. It is being created so that people who are watching E4 will understand what type of channel it is and so people know what channel they are watching. The Ident will be animated and set in a room with a single jack in the box placed in the middle because this is something that is an unfamiliar site and add to the atmosphere and feel of the Ident. The Ident will be the traditional music for a jack in the box “Pop Goes The Weasel” The Ident will consist of one shot where the camera will pan across the box and then return back to the front of the box where the E4 logo has come out. The Ident will be created in 3DS Max and finished off in Adobe Premiere.

Production Schedule Part One Programme Title: E4 Ident (Jack in the Box) Client: E4 Writer: Daniel Cole Date: 13th November 2013

Date Programme started: 13th November 2013 Proposal started: 17th November 2013 Treatment started: 20th November 2013 Agreement from client: 30th November 2013 Outline script to be started by: 3rd December 2013 Storyboard to be started by: 4th December 2013 Production to be started by:13th December 2013 Rough-cut to be supplied to client  by: 10th January 2014 To be agreed with client by:11th January 2014 Final Version to be completed by: 15th January 2014 Post-Production to be started by: 28th December 2013

Date Completed: 13/11/13 Completed:18/11/13 Completed:20/11/13 Completed:29/11/13 Completed:5/12/13 Completed:10/12/13 Completed:20/12/13 Completed:10\12\13 Started: 16\12\13 Completed: 21/1/14 Completed:21/1/14 Completed:30/1/14 Completed:2/2/14

Risk Assessment Sheet Title:E4 Ident (Jack in the Box) Client: E4 Writer: Daniel Cole Producer: Daniel Cole Director: Daniel Cole Date: 13th November 2013

Major Issues: Filming at: N/A Solutions: N/A Contacts: Mum - 07069444378 Emergency services: On Site Services: N/A Local Police:999 Local Fire:999 Local Hospital:999

Production Schedule Call Sheet Programme Title: E4 Ident (Jack in the Box) Client: E4 Writer: Daniel Cole Date: 13th November 2013

CREW Camera: Daniel Cole Production Assistant: Daniel Cole Sound: Daniel Cole Transport: Daniel Cole Props: Daniel Cole Others: Daniel Cole

Meeting at: N/A Location Venue: N/A CALL DATE: N/A CALL TIME: N/A Transport: N/A INSTRUCTIONS: N/A

Actors: N/A Make – up: N/A Wardrobe: N/A Location Catering: N/A Notes: The Ident is being created as an animation so there is no need for actors or a location because there is no filming needed.

Production Schedule Cast and Crew Contact Details Programme Title: E4 Ident (Jack in the Box) Client: E4 Writer: Daniel Cole Date: 13th November 2013
Name/Role	Mobile Telephone Number	Home Telephone Number
Alison – All emergencies	01906555220	02085115622

Production Schedule Location Visit Sheet Programme Title:  Polo Client: Rowntree Writer: Daniel Cole Producer: Daniel Cole Director: Daniel Cole Date:14/12/12

N/A Access to location via:N/A Name and number of location contact: N/A

Health and Safety Issues to note: ●      N/A

Potential Filming Problems : ●      N/A

Additional Notes:  (map of area/weather forecast etc) N/A

  

Production Budget
Item	Cost
	Total Production Budget: £0

Contingency Plan Name: Daniel Cole Production: E4 Ident (Jack in the Box)

Potential problems and how to overcome these problems: If I lose the save file then the work will be lost – I will keep a back-up on an external memory I do not know how to create a certain shape or certain piece of animation - View tutorials

Production Diary Name: Daniel Cole Production: E4 Ident (Jack in the Box)
Date 14/12/13 17/12/13	Actions Taken and Issues Resolved Could not create the handle for the box so I viewed several tutorials and was then able to create it. Could not apply the correct texture to a specific object so I viewed a tutorial on how to apply materials and textures which solved the problem.

Assignment 2 Task Three – Ideas Generation

I have design a suite of three idents for the tv channel E4 and have used the theme of games which i have create them around. The effect of having games as the theme is that this still allows a range of ideas to be used. Each of the idents are different in the type of game that they show, For the first one i chose the game operation and is a classic game that everyone knows. For the second i decided to do tug of war which is a more outdoor game. The final one is a Jack in the Box and is a child's toy. This theme is appropriate for the channel i have selected because the channel shows idents that are random and by having this range of games fits into this category. Another advantage of having games is that i would be able to create some for the a variety of seasons and events.

This idea is asking the classic game 'Operation' and applying it to the E4 logo where the 4 is the object that is being removed. It starts off with an over view of the logo and then changes to a shot of what the logo is looking at, which is a heart beat monitor. After this shot the camera will then go to another over head view and a pincher will appear which is the instrument to take out the 'E' in the logo. As the pincher goes to grab the logo the outside lights up, similar to the nose of the game in operation. after this the camera will go to the monitor and again and the E4 logo will appear on it and then it will flatline.

This ident is taking its influence from tug of war with the E4 logo being at the center. The logo will move from left to right as though it is being pulled and then at the end of the ident the logo gets stretched and rips with a little E4 logo coming out of it and dropping onto the floor.

This ident is taking the jack in the box but changing the clown that pops out it will instead be the logo. This idean is simple and is just a handle turning with the music of 'pop goes the weasel' playing and the logo will then appear. After this it the logo will fall onto the floor tip ver with the camera changing to the top view in order to get the whole logo on screen clearly.

Assignment Two Task Two – Market Research

In order to gain the market research, which will allow us to decide on what form ident appeals most to the target audience. To do this we gathered a collection of ideas from a similar channel which appeals to the same type of audience for us and showed them to the audience. The idents that were chosen were from BBC Three and from different suites. The reason for doing this is to see what key components should be left out or included for the ident I will create.

The first video that was chosen is from BBC Three between 2003 and 2008. This suite of idents showed characters which were slugs standing in front of a large "Three".




The second suite went for a more random approach which was colourful and lively. This ident went from 2008 to 2013



Th final ident revolves around blocks rotating and moving around to create pictures and the logo. This is the newest ident.




After showing the focus group the idents a few times we then proceeded to asking them questions about what they just saw.

The first question that was asked was "Which one did you prefer and why?" Asking this question will allow us to pinpoint the type of ident people enjoyed the most so that we could avoid the less popular ones and try to include the parts that people liked. The following are the answers that were given:

 a) I preferred ident 3 because of the interchanging people.

 b) I preferred ident 2 as it was more interesting than the other idents.

 c) I preferred ident 2 because there was more to look at onscreen.

 d) I preferred ident 1 as it was simple and easy to remember.

 e) I preferred ident 1 as it had humour and was different to conventional idents.

 f) I preferred ident 2 because I enjoyed watching the dancing people. 

From looking at these answers, the second ident was the favourite. The things that people liked most about it was that it was more interesting and there was a lot on the screen to look at. This means that when making the ident it would be best to include movement and make it interesting. This can either be done by suspense or including lots of things.

The second question that was asked was "What was the main thing that caught your attention?" This was to pinpoint specifics that they liked such as colour, sound and movement. The answer to this were:

 a) Bright colours and fast paced
 b) The little animated people
 c) The colours were vivid
 d) Little creature stood out
 e) The red blob on blue background
 f) Neon colour, lots happening

By analysing these answers the two main things that people liked were the bright colours and contrast between the colours. This means that including a contrast along with bright colours would be ideal in order to gain the best effect on getting the audiences attention.

The next question that we asked the audience about the idents was "Which was your least favourite and why?" Avoiding things that make an ident non appealing is just as important as finding what works  best and this is why we asked this question. The answers are as follows:

 a) My least favourite was ident 1, I thought that it was a boring ident

 b) My least favourite was ident 1, It had no real purpose or meaning behind it

 c) My least favourite was ident 3, I couldn't tell what was supposed to be going on 

 d) My least favourite was ident 3, I don't like the way the images moved around 

 e) My least favourite was ident 2, I didn't dislike it, it just wasn't my favourite

 f) My least favourite was ident 1, It was plain and simple, not entertaining

The least favourite overall was the first ident which was the slug talking and the reasons for this was that it was boring because it was simple and wasn't entertaining. By looking at answers to the other questions also the reason for it being bring was that there wasn't any movement or bright colours.


"Did the sound on the idents match what was happening?" was the fourth question which was asked and the reason for asking this is that sound can be a very important factor in how much the ident will draw the attention of the audience. Although this is a difficult question to be able to interpret into our own idents if will allow us to reference between the least favourite and see whether the sound can be linked to why it was their least favourite. Answers this question were:

a) I think that the sound went well with all of them

b) I think the sound matched although ident 1 should have had sound

c) The sound in ident 2 matched what was happening

d) I thought that they all sounded good

e) Ident 1 was boring and could have had sound

f) The sound in ident 3 matched better than the others

Ident one once again came up being the worst and this was because they thought the ident should have had background music and more sound which made it boring. This shows how in order to make my ident as good as it could be is to include music that will correlate with the movement. This means that if the movement was fast paced then the sound would have to correlate with this.

Assignment 2 Task One - Target Audience Research - survey

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Assignment 1 Task 4 Understanding the design of idents

VIVA

 

The ident that i'm reviewing in the video above is the first one called Knievel and is an ident from the channel VIVA. This ident shows a party scene with young adults in the backgarden of a house. The camera slowly moves to the across the swimming pool to reveal a person on a bmx jumping into the pool. On the bmx there are sprinkler like fireworks on the wheels. All of this is live action and is shown in slow motion. The music in this this ident consists of drums and guitars and is rocky.

During the there is very little information present other than the name of the channel that it is appearing on. Looking more into the contents of the ident however it shows that the channel is for youth because of the young adults partying and the style of music that is on. The party atmosphere along with the BMX at the end represents that it is a fun channel. 

This ident only lasts for about 11 seconds and although it is in slow motion the tempo of the ident still feels as though it is fast and this helps to appeal to the targeted audience of youth because it is exciting. This slow motion sets the tone that the audience should enjoy every moment and they would be able to do that by watching their channel. This ident is entertainment led which means hat it designed to be something good to look at and is not very informative and gives the impression that it is a very entertainment based channel with little or no programming that is informative. 

E4

In this ident for E4 it is made from both live action and animation with objects appearing from the ground and walls. It starts off with a normal room and then grass coming out of the chimney and other random objects appearing. The design of this ident tells you that the channel is very youthful and who a variety of programmes. This is because of the bright colours and the content which is very random. The ident lasts for 30 seconds and is quite slow paced but with multiple things happening at the same time which is able to create the feeling of it being face paced. The music is contrasting to the images because it is almost like classical and calm music where as the video appears to be faster paced and also frantic due to the many things that are happening.

This ident attracts its intended target of teenagers by being very random which sets a tone of fun and happiness. This randomness appeals to the younger audience because now days teenagers have a lower average short attention span and this means that usually things with a story not appeal to them so creating something which is random will keep their attention on the channel. Because the ident is very random this means that that  the ident is entertainment based because it does not provide any information but is there for entertainment purposes. This random and colourful ident gives the impression that the channel shows a variety of programming because of its randomness and that it also shows comedy programmes because of the things that are included in the ident such as a teddy bear falling off a sofa and sheep in party hats.

In this ident the camera tracks along a set of storage lockers through different shots and similar to the ident above random things then appear such as a deer's head and boxes where home appliances then come out from it. The music is also random with it starting of slow and quite but then gradually picks up a bit of speed with more instruments joining in such as a string instrument and is slightly electronic but whilst also sounding natural. Another similarity with the other E4 ident that I have shown is that it is a mix of live action with the camera going around the storage lockers but is also animation with the teddy bear and drum that rolls out of the van. This ident shows the audience that the channel is random and also shows a comedy because of the humour that is shown in it with the teddy bear falling out of the box and also the random microwaves floating out of the boxes. It last the usual length of an ident which is 30 seconds and is shown in full on E4 most of the time and also gives enough time for all of the announcer to announce everything without being rushed. Again, the tempo of the ident is hard to tell because of the slow camera movement, increasing speed and depth of the music but the rapid randomness of what is happening on the screen.

This ident attracts the teenage audience because of all of what is happening on the screen in a short amount of time and with the shorter attention spans of the teenage audience now days with the screen changing often and new things appearing it will be able to keep the attention of this target audience. This ident is very entertainment based with no information being shown on  screen but instead is just full of random things. Overall this gives the impression that the channel is aimed highly at the youth audience but is also open to other age groups.

BBC Three

In this ident there are a group of small animated people that meet in what appears to be a round about around a pair of large blue high heels. After a few seconds once all of the people have conglomerated  in the centre they then start to dance in unison to in the style of what appears to be the dance to thriller or similar to. The music has a strong beat and is also a bit electronic which is the style of music that is currently hip for teenagers and is also engaging. This ident is full animation which is good as they are able to give it a bright colour palette and also have things which would not be possible to do in real life such as a person falling out of a building or a 200 ft lipstick. The only information that this ident has is the channel that you are watching. This ident lasts for 21 seconds and is more on the side of being fast paced because of the music and the way that the taxis are driving fast. This ident appeals to the audience because it is random with the shoes in the centre and also the way that all of the pole start to dance in the middle. it sets the tone that this is a random and funny channel. This ident is entertainment led and gives the impression that the channel is not a serious channel in terms programming.

In this ident a puddle of ooze is ebing leaked out from a pipe that a car has crashed into and the a person then appears out from the puddle as though it is a swimming pool with a group of poeple surround the pool and looking. The music in this ident is electronic and is not very fancy. It is a constant sound with the note changing and fluctuating in strength. This whole ident is animation and only contains he channel name so that the audience are able to see what channel they are watching. This ident lasts for twenty seconds and has a slow pace to it as not much happens. It appeals to the audience because it is very colourful and is also random which appeals to the younger audience. This ident is entertainment based and gives the impression of it being a hip channel which shows interesting and funny programmes.

2. After investigating at least five existing idents you must write a summary of your research:

After viewing a range of idents from different youth based channels i have been able to have a look for similarities and differences between them. The main thing that all of these idents had in common was that they are all random in what is included in them. This is seen by the animated teddy bear on E4, the giant lipstick on BBC Three and the BMX jumping into the pool on VIVA. They also have electronic music elements within all of them whether it is subtle or the main musical genre for the ident. 
         Now that i have been able to view and analyse other idents from E4 and similar channels i have managed to gain new information for what i would have to do when creating my own ident for it to appeal to the target audience. One thing that i now know would be suitable to do when creating my ident is to make it random as this is what all of the other idents i have seen are. Another thing is to add electronic style music because this is what is listened to a lot and is also on every ident that i have seen and listened to. Having the channel name or logo somewhere in the ident is also a good to have because the audience can identify the channel they are watching and is included in all of the idents in some form.

3. You must now take one of the idents that you have analysed and collect more idents in that suite

I have decided to have a look and compare the idents from BBC Three and look at what the suite has in common with each other. The way that all of the idents look is similar throughout all with them being cartoons and having a bright colour pallet. This appearance of the ident is easily recognisable as belonging to BBC Three because they all look similar. The key theme to this suite is the miniature characters that are seen around the setting and also get up to shenanigans.

Throughout all of these idents they all contain the key theme of miniature characters, whether it dancing, bungie jumping or simply standing there, they all contain this theme. One difference between the idents is the main background colour, with some being darker and therefore better to be shown later at night and some that have a brighter feel and colour which would be shown earlier in the day. All of these idents seem to have an appeal more towards a younger audience around the age of 16-21. However there is not an actual target audience in terms of gender as all of these idents have a neutral colour scheme with not one colour being overpowering in all of this suite.  there is also no activity which the characters do that is focusing onto one of the genders.

Assignment 1 Task 3 Understanding the design of a suite of television idents

When a channel creates new idents they are usually created as a suite of idents. A suite means a collection with a theme linking them all in some way. The single theme that is kept throughout the suite is used so that the channel is able to maintain or create a new brand identity. The reason for why a number of idents are created is because an ident usually as a specific time and date at which it is able to be shown. This is because depending on the time of day and the content that is being shown a particular ident will be best suited for its tone and the contents of that ident. 

One suite that is very good is the circle idents by BBC in which the current theme is the use of circles within it. One of these idents is a group of dogs performing tricks in a bright green field and running round in a circle. This ident has a certain time where it would be most efficient in setting the right tone for the audience and this would be on a saturday night before a family programme. This would not be a good ident to show on tuesday afternoon before a serious drama or horror as it would set the wrong tone for the content. Other than the content of the programme there is also a certain season on which it would be best as it would not look right in the winter because of its brightness and warmness.

Another ident in this suite is the pedal power in which a group of people on bikes pedalling and generating electricity for a circle of light bulbs. This ident was created and used mainly before the show "Bang Goes The Theory" and this is an example of an ident being placed before a certain show to set the right feeling for the audience for the upcoming programme. This ident has the feel that it is being aimed towards older children and younger adults because of the way that it is shown as exciting by the people working as a team. Other times when this ident would be suitable would be before an informative or scientific programme but not suitable to be showed before a horror or very late at night because of its high energy and playfulness. The season which i would most likely place this ident would be in the spring or summer because of the setting in the woods and the hay. This ident gives the impression of the channel being scientific and educational.

This ident is also a part of the BBC circle ident and for the most part will appeal to men more if following the stereotype of men liking sports and girls don't. If there was any time of day that this would be suited to it would most likely be around the evening because of the over all colour of it which is darkish which means it would look out of place throughout the day or morning when it is light out. This ident does not appear to have a specified time of year to be shown but if i was to say one then it would be during the summer because it is a sport which is being played and is mostly placed during the summer. Although this ident has a time in which it would be most effective it would also be very ideal to be showed before a televised sports game such as rugby or football or even a sport based programme. This ident shows to the audience that this programme is very lively because of all of the movement and is also good for showing sports.




All of the idents above have a common theme running throughout which is that they all contain a circle within them. Some of these idents have created the circle by using animals or people moving about which gives the impression that everything ends and starts with BBC and that it is also a well rounded channel that shows a variety of programming. The other ident uses lights to create the circle. 
In a suite of idents there are always idents that are created for the purpose of being played during a specific season, christmas being a large one. This gives the channel a sense of eventfulness and is a good way to get the audience to be excited for the season and is also a good chance to promote christmas shows that they will be showing.