Assignment 1 Task 4 Understanding the design of idents

VIVA

 

The ident that i'm reviewing in the video above is the first one called Knievel and is an ident from the channel VIVA. This ident shows a party scene with young adults in the backgarden of a house. The camera slowly moves to the across the swimming pool to reveal a person on a bmx jumping into the pool. On the bmx there are sprinkler like fireworks on the wheels. All of this is live action and is shown in slow motion. The music in this this ident consists of drums and guitars and is rocky.

During the there is very little information present other than the name of the channel that it is appearing on. Looking more into the contents of the ident however it shows that the channel is for youth because of the young adults partying and the style of music that is on. The party atmosphere along with the BMX at the end represents that it is a fun channel. 

This ident only lasts for about 11 seconds and although it is in slow motion the tempo of the ident still feels as though it is fast and this helps to appeal to the targeted audience of youth because it is exciting. This slow motion sets the tone that the audience should enjoy every moment and they would be able to do that by watching their channel. This ident is entertainment led which means hat it designed to be something good to look at and is not very informative and gives the impression that it is a very entertainment based channel with little or no programming that is informative. 

E4

In this ident for E4 it is made from both live action and animation with objects appearing from the ground and walls. It starts off with a normal room and then grass coming out of the chimney and other random objects appearing. The design of this ident tells you that the channel is very youthful and who a variety of programmes. This is because of the bright colours and the content which is very random. The ident lasts for 30 seconds and is quite slow paced but with multiple things happening at the same time which is able to create the feeling of it being face paced. The music is contrasting to the images because it is almost like classical and calm music where as the video appears to be faster paced and also frantic due to the many things that are happening.

This ident attracts its intended target of teenagers by being very random which sets a tone of fun and happiness. This randomness appeals to the younger audience because now days teenagers have a lower average short attention span and this means that usually things with a story not appeal to them so creating something which is random will keep their attention on the channel. Because the ident is very random this means that that  the ident is entertainment based because it does not provide any information but is there for entertainment purposes. This random and colourful ident gives the impression that the channel shows a variety of programming because of its randomness and that it also shows comedy programmes because of the things that are included in the ident such as a teddy bear falling off a sofa and sheep in party hats.

In this ident the camera tracks along a set of storage lockers through different shots and similar to the ident above random things then appear such as a deer's head and boxes where home appliances then come out from it. The music is also random with it starting of slow and quite but then gradually picks up a bit of speed with more instruments joining in such as a string instrument and is slightly electronic but whilst also sounding natural. Another similarity with the other E4 ident that I have shown is that it is a mix of live action with the camera going around the storage lockers but is also animation with the teddy bear and drum that rolls out of the van. This ident shows the audience that the channel is random and also shows a comedy because of the humour that is shown in it with the teddy bear falling out of the box and also the random microwaves floating out of the boxes. It last the usual length of an ident which is 30 seconds and is shown in full on E4 most of the time and also gives enough time for all of the announcer to announce everything without being rushed. Again, the tempo of the ident is hard to tell because of the slow camera movement, increasing speed and depth of the music but the rapid randomness of what is happening on the screen.

This ident attracts the teenage audience because of all of what is happening on the screen in a short amount of time and with the shorter attention spans of the teenage audience now days with the screen changing often and new things appearing it will be able to keep the attention of this target audience. This ident is very entertainment based with no information being shown on  screen but instead is just full of random things. Overall this gives the impression that the channel is aimed highly at the youth audience but is also open to other age groups.

BBC Three

In this ident there are a group of small animated people that meet in what appears to be a round about around a pair of large blue high heels. After a few seconds once all of the people have conglomerated  in the centre they then start to dance in unison to in the style of what appears to be the dance to thriller or similar to. The music has a strong beat and is also a bit electronic which is the style of music that is currently hip for teenagers and is also engaging. This ident is full animation which is good as they are able to give it a bright colour palette and also have things which would not be possible to do in real life such as a person falling out of a building or a 200 ft lipstick. The only information that this ident has is the channel that you are watching. This ident lasts for 21 seconds and is more on the side of being fast paced because of the music and the way that the taxis are driving fast. This ident appeals to the audience because it is random with the shoes in the centre and also the way that all of the pole start to dance in the middle. it sets the tone that this is a random and funny channel. This ident is entertainment led and gives the impression that the channel is not a serious channel in terms programming.

In this ident a puddle of ooze is ebing leaked out from a pipe that a car has crashed into and the a person then appears out from the puddle as though it is a swimming pool with a group of poeple surround the pool and looking. The music in this ident is electronic and is not very fancy. It is a constant sound with the note changing and fluctuating in strength. This whole ident is animation and only contains he channel name so that the audience are able to see what channel they are watching. This ident lasts for twenty seconds and has a slow pace to it as not much happens. It appeals to the audience because it is very colourful and is also random which appeals to the younger audience. This ident is entertainment based and gives the impression of it being a hip channel which shows interesting and funny programmes.

2. After investigating at least five existing idents you must write a summary of your research:

After viewing a range of idents from different youth based channels i have been able to have a look for similarities and differences between them. The main thing that all of these idents had in common was that they are all random in what is included in them. This is seen by the animated teddy bear on E4, the giant lipstick on BBC Three and the BMX jumping into the pool on VIVA. They also have electronic music elements within all of them whether it is subtle or the main musical genre for the ident. 
         Now that i have been able to view and analyse other idents from E4 and similar channels i have managed to gain new information for what i would have to do when creating my own ident for it to appeal to the target audience. One thing that i now know would be suitable to do when creating my ident is to make it random as this is what all of the other idents i have seen are. Another thing is to add electronic style music because this is what is listened to a lot and is also on every ident that i have seen and listened to. Having the channel name or logo somewhere in the ident is also a good to have because the audience can identify the channel they are watching and is included in all of the idents in some form.

3. You must now take one of the idents that you have analysed and collect more idents in that suite

I have decided to have a look and compare the idents from BBC Three and look at what the suite has in common with each other. The way that all of the idents look is similar throughout all with them being cartoons and having a bright colour pallet. This appearance of the ident is easily recognisable as belonging to BBC Three because they all look similar. The key theme to this suite is the miniature characters that are seen around the setting and also get up to shenanigans.

Throughout all of these idents they all contain the key theme of miniature characters, whether it dancing, bungie jumping or simply standing there, they all contain this theme. One difference between the idents is the main background colour, with some being darker and therefore better to be shown later at night and some that have a brighter feel and colour which would be shown earlier in the day. All of these idents seem to have an appeal more towards a younger audience around the age of 16-21. However there is not an actual target audience in terms of gender as all of these idents have a neutral colour scheme with not one colour being overpowering in all of this suite.  there is also no activity which the characters do that is focusing onto one of the genders.