When a channel creates new idents they are usually created as a suite of idents. A suite means a collection with a theme linking them all in some way. The single theme that is kept throughout the suite is used so that the channel is able to maintain or create a new brand identity. The reason for why a number of idents are created is because an ident usually as a specific time and date at which it is able to be shown. This is because depending on the time of day and the content that is being shown a particular ident will be best suited for its tone and the contents of that ident.
One suite that is very good is the circle idents by BBC in which the current theme is the use of circles within it. One of these idents is a group of dogs performing tricks in a bright green field and running round in a circle. This ident has a certain time where it would be most efficient in setting the right tone for the audience and this would be on a saturday night before a family programme. This would not be a good ident to show on tuesday afternoon before a serious drama or horror as it would set the wrong tone for the content. Other than the content of the programme there is also a certain season on which it would be best as it would not look right in the winter because of its brightness and warmness.
Another ident in this suite is the pedal power in which a group of people on bikes pedalling and generating electricity for a circle of light bulbs. This ident was created and used mainly before the show "Bang Goes The Theory" and this is an example of an ident being placed before a certain show to set the right feeling for the audience for the upcoming programme. This ident has the feel that it is being aimed towards older children and younger adults because of the way that it is shown as exciting by the people working as a team. Other times when this ident would be suitable would be before an informative or scientific programme but not suitable to be showed before a horror or very late at night because of its high energy and playfulness. The season which i would most likely place this ident would be in the spring or summer because of the setting in the woods and the hay. This ident gives the impression of the channel being scientific and educational.
This ident is also a part of the BBC circle ident and for the most part will appeal to men more if following the stereotype of men liking sports and girls don't. If there was any time of day that this would be suited to it would most likely be around the evening because of the over all colour of it which is darkish which means it would look out of place throughout the day or morning when it is light out. This ident does not appear to have a specified time of year to be shown but if i was to say one then it would be during the summer because it is a sport which is being played and is mostly placed during the summer. Although this ident has a time in which it would be most effective it would also be very ideal to be showed before a televised sports game such as rugby or football or even a sport based programme. This ident shows to the audience that this programme is very lively because of all of the movement and is also good for showing sports.
All of the idents above have a common theme running throughout which is that they all contain a circle within them. Some of these idents have created the circle by using animals or people moving about which gives the impression that everything ends and starts with BBC and that it is also a well rounded channel that shows a variety of programming. The other ident uses lights to create the circle.
In a suite of idents there are always idents that are created for the purpose of being played during a specific season, christmas being a large one. This gives the channel a sense of eventfulness and is a good way to get the audience to be excited for the season and is also a good chance to promote christmas shows that they will be showing.
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