Typography
For some idents the typography is the main feature which makes it recognisable. For a creator of an ident the typography will usually have to be kept the same because if it was made different then the ident and the brand would not be consistent. This is one limitation as it means the creator has to adhere to a certain font and therefore limits their creativity. Although there are limitations to having to maintain a certain typography in an ident this is also able to be seen as a positive because it is able to give the creator an idea of what the ident is meant to look like and also keeps the corporate identy of the channel. The BBC maintain the same font throughout their channels with the exception of CBBC, Cbeebies and BBC Three. However they change the boldness, size and the capital letters to make them slightly different whilst still keeping the brand identity. Because the BBC font is ket the same this can mean it is boring and also simple.
Colour
Similar with typography, the colour of an ident is important because this will usually be the first thing that the viewer will see and draws them in and also lets them instantly know what channel they are watching. A good example of colour being a main feature is in the BBC as they have multiple channels and the main thing that distinguishes them is the colour used. This is a limitation for an ident as they are limited to using only certain colours and these are usually a single, bold colour. The ident for E4 for example has its colour as purple so this means that the creator is limited to having to make that the primary colour of the ident and therefore may be unable to add certain things which are not this colour like red for instance as this is a completely different colour and will most likely confuse the audience as they would not be expecting that colour and may think they are watching another channel and would also break the brand. There are positives to having to stick to a certain colour in the ident and this is that the brand will stay the same and also the creator is able to have an idea of what can be put in the ident. In the video below it shows a few of the idents that have been used by E4 and they all have purple has the primary colour and are still random so have to been effected by the limitation of having stick to a certain colour.
Size
For idents, it is required to have an aspect ratio of 16:9 as this is the size for wide screen. The reason for this is is that now days almost everyone has at least one wide screen or HD TV and this is the ratio that they use. If an ident is made in a lower aspect ratio then when shown on the television then some of the footage will be cut off of the screen so the audience will not see all of the ident and therefore not be efective. Although this is not really a limitation as most people that make the ident will have created it in 16:9 anyway. It has very little impact on the way that the ident is made and what is able to be placed in it.
Duration
An ident has to be limited to a certain duration and this is because they are only shown for short amounts of time such as 20-30 seconds. This means that if an ident is made that is 3 hours long then this will never get shown. This can be thought of as a limitation because the creator has to include all of the information such as the channel and also keep the colours and typography the same. This is also a positive because it means that they will not get carried away with the creation and keep all of that information in the short space of time.
Adhering to a desired tone
Have to adhere to a desired tone by the channel is very very important for an ident because this lets poeple know what kind of programming is shown and sometimes the target audience. For a serious channel the ident will be a colour that is not too bright or childish such as a bright pink or yellow but more like a blue or green and this will give the audience the feeling of matureness and that it is professional. This is similar to the font that may be used as a childish font would not be suited to a channel that shows serious documentaries or politics shows. The limitations to this is that the creativity of the creator may be stifled as creating an ident for a serious channel there would not be much room for any surreal things such as teddy bears on a boat that is sailing on sand and one falls off and can not swim. The real positives come when designing one for a less serious channel such as BBC Three or E4.
For some idents the typography is the main feature which makes it recognisable. For a creator of an ident the typography will usually have to be kept the same because if it was made different then the ident and the brand would not be consistent. This is one limitation as it means the creator has to adhere to a certain font and therefore limits their creativity. Although there are limitations to having to maintain a certain typography in an ident this is also able to be seen as a positive because it is able to give the creator an idea of what the ident is meant to look like and also keeps the corporate identy of the channel. The BBC maintain the same font throughout their channels with the exception of CBBC, Cbeebies and BBC Three. However they change the boldness, size and the capital letters to make them slightly different whilst still keeping the brand identity. Because the BBC font is ket the same this can mean it is boring and also simple.
Colour
Similar with typography, the colour of an ident is important because this will usually be the first thing that the viewer will see and draws them in and also lets them instantly know what channel they are watching. A good example of colour being a main feature is in the BBC as they have multiple channels and the main thing that distinguishes them is the colour used. This is a limitation for an ident as they are limited to using only certain colours and these are usually a single, bold colour. The ident for E4 for example has its colour as purple so this means that the creator is limited to having to make that the primary colour of the ident and therefore may be unable to add certain things which are not this colour like red for instance as this is a completely different colour and will most likely confuse the audience as they would not be expecting that colour and may think they are watching another channel and would also break the brand. There are positives to having to stick to a certain colour in the ident and this is that the brand will stay the same and also the creator is able to have an idea of what can be put in the ident. In the video below it shows a few of the idents that have been used by E4 and they all have purple has the primary colour and are still random so have to been effected by the limitation of having stick to a certain colour.
Size
For idents, it is required to have an aspect ratio of 16:9 as this is the size for wide screen. The reason for this is is that now days almost everyone has at least one wide screen or HD TV and this is the ratio that they use. If an ident is made in a lower aspect ratio then when shown on the television then some of the footage will be cut off of the screen so the audience will not see all of the ident and therefore not be efective. Although this is not really a limitation as most people that make the ident will have created it in 16:9 anyway. It has very little impact on the way that the ident is made and what is able to be placed in it.
Duration
An ident has to be limited to a certain duration and this is because they are only shown for short amounts of time such as 20-30 seconds. This means that if an ident is made that is 3 hours long then this will never get shown. This can be thought of as a limitation because the creator has to include all of the information such as the channel and also keep the colours and typography the same. This is also a positive because it means that they will not get carried away with the creation and keep all of that information in the short space of time.
Adhering to a desired tone
Have to adhere to a desired tone by the channel is very very important for an ident because this lets poeple know what kind of programming is shown and sometimes the target audience. For a serious channel the ident will be a colour that is not too bright or childish such as a bright pink or yellow but more like a blue or green and this will give the audience the feeling of matureness and that it is professional. This is similar to the font that may be used as a childish font would not be suited to a channel that shows serious documentaries or politics shows. The limitations to this is that the creativity of the creator may be stifled as creating an ident for a serious channel there would not be much room for any surreal things such as teddy bears on a boat that is sailing on sand and one falls off and can not swim. The real positives come when designing one for a less serious channel such as BBC Three or E4.
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